Heimtextil Karim Rashid

Karim Rashid, the pop artist amongst successful international designers, teamed up with HP to create the lounge area of HP's exhibition booth at Heimtextil Frankfurt 2013. Heimtextil is the world's foremost textile and interior decoration show.

The HP Heimtextil booth acts as a portal to the digital world, to inspire visitors and demonstrate the possibilities of HP's digital printing solutions.

Zeal Film were asked to document the process and evolution of the stand at this major exhibition. From concept to completion we filmed the ultra modern design created using hp printers in the visual language typical of Karim. Half a days shooting in Stuttgart and on location in Frankfurt, we also created a timelapse film of the build of the exhibition stand.

Clients: Hewlett Packard/Porter Novelli