Markus Benesch cleverly designed wallpapers for Heimtextil 2014, using HP printing technology. With HP Latex printers, Markus was able to produce wallcoverings using an endless array of colours, with no limits to scale and no restrictions on repeating patterns, expanding the opportunity for designers and wallcovering manufacturers.
Zeal Film visited Markus Benesch Creates studios in Munich to document the design process and followed up with a shoot in Frankfurt to see the end result at Heimtextil 2014 exhibition.
Clients: Hewlett Packard/Porter Novelli